On Bookstores
What’s in it for bookstores—aren’t they trying to sell books, not give them away?
We hope that readers will support independent bookstores by actually buying another book or two while they’re there getting a Concord Free Press book for free. In a way, we help ensure that a second book is effectively 50% off.
Why are you only distributing your books via independent stores?
We love all bookstores. But we love independent bookstores a little more, since they’re local, integrated in the community, and the kind of places where people still care about reading. We received early, strong support from the New England Independent Booksellers Association, which includes some of the best bookstores in America. Our flagship store is the Concord Bookshop in historic Concord, Massachusetts, our hometown.